Frenzie

Frenzie

The only truth is music.

Without deviation from the norm, progress is not possible.

 Classic:  a book that people praise but do not read.

Don't let schooling interfere with your education.

Freedom is the right to tell people what they do not want to hear.

Some men see things as they are and ask why others dream of things that never were and ask why not.

In a world of information overload, where one's attention is grabbed each and every second from a million directions, where a thousand tracks are released each week; how does a band grab the headlines without killing someone, having their 'sex-tape' leaked onto the internet, punching a Gallagher, or getting caught smoking copious amounts of crack? We're not sure, but The Electric have definitely stepped up a huge gear, and are getting people talking with their second single - Toot Toot.

DJ Vadim, the renowned DJ, producer, record label impresario and air-miles millionaire, known for travelling the globe in search of the perfect beat, has once again united a collective of superb individualistic artists to make a truly international super-group – The Electric. Written on the road as the DJ Vadim tour for ‘U Can’t Lurn Imaginashun’ travelled from town to town, city to city, country to country, the influences and moods of this journey are reflected in his music. Though The Electric was born out of a huge international tour, this is not just another release of a tirelessly productive musician. It’s a personal accomplishment and a gripping conversation with his new collaborators. Comprising of Pugs Atomz (Chicago's finest upcoming MC), UK sultry soul-stress Sabira Jade and of course Daddy Vad, this is more than just sick production, soul, broken beats, or battle raps. Life is Moving is more than just another ‘indie’ rap record; it’s neither underground nor some passing star spangled new music fad. This is music that will start a conversation and weave it with a captivating story, filled with emotions, break-ups, beauty and celebration. Balancing fun with raw emotion, it’s an album of these times, it’s about real people asking real questions about what it is to be alive today, being human amongst so much change, of living and loving, seeking and yearning, and Pugs and Sabira capture these essences in their mesmeric and captivating styles with charm and sincerity, and more than a wry smile on their face. This is a life affirming album and proud of it, not afraid of expressing joy and positivity at life. 

‘The Electric for me are songs that are filled with more joy, more sadness, more triumph, more faith in the supernatural, much deeper feelings’ DJ Vadim 

‘Life is Moving’ is more than just the great catch phrases, or driving pulse riddims and bashy bass-lines that lay within it, this is modern soul music taken to the next level. Vadim’s varied and playful production style takes influences from iconic sounds of the 70s, 80s, through to the present and beyond, yielding a futuristic sound that is tinged with vintage dust. It’s got big drums, cranking vintage synths and Moogs, dark moody passages, upbeat moments and some straight-up bugged out-ness too and the songs speak from the heart whether they’re sung, rapped or spoken. This isn’t a throwback to sounds from ages past; The Electric embodies a passion, and Pugs, Sabira and Vadim have molded a futuristic, next level amalgam of their fire to create the warmth in your chest when you hear a song that speaks to you.

Some of the best things in life come in pairs, peanut butter and jelly, fish n chips, cheese and wine, DJ Vadim and dancehall reggae! This may raise an eyebrow or two as Russian immigrés and reggae may not be the first thing on your mind, however, this isn’t your normal reggae runnings and DJ Vadim, aka Daddy Vad does not do run of the mill. In fact it’s bigger than reggae. Seeing that this is his 11th long player there is as ever a twist. Residing in the multi –cultural cauldron of East Ham, this is fertile ground for innovation and creating The New and for a man with a musical career spanning 20 years, he comes with some very refined spirits.

Never one to sit on his laurels, he comes with a duology of albums. The Dubcatcher and then The Soulcatcher - two sides to one man. First comes the bass and later comes the soul! The Dubcatcher is not the first reggae outing for Daddy Vad. That vein has been there ever since his first release in the 90s however this is the first time the whole skanks in a reggae style and fashion. The last few years have seen Vadim support Fat Freddy’s Drop worldwide as well as remixing their back catalogue, touring with Anthony B, Capelton, Macka B, Collie Budz... However this is not simply an album recreating some period in time. It’s an album taking influences from classic roots music, 80s digital, bashment, original UK 2 step soul, bass culture and of course some boom bap rap. Like a scientist discovering antiquated electronics and updating them with new circuitry… think more Eddie Grant, than Sean Paul. Taking a musical genre and infusing it with the sounds of soul, boogie and rap, cranking up the bass to 11 and sometimes just dubbin’ it...conscious, social, political but also playful and ample portion for the lovers. Like one of the albums’ skits, it’s all about vibesing up the place. I wanna hear some drums n bass! FLASH IT!!!!

"I feel very adventurous. There are so many doors to be opened, and I'm not afraid to look behind them." Elizabeth Taylor 

As with fine delicacies which improve with age, such as whisky, wine and cheese, DJ Vadim has been tenaciously and soulfully fermenting his global musical elixir for over 20 years and is now well and truly a unique vintage.

Russian born and London residing, DJ Vadim has built a reputation as one of the world’s top independent producers; travelling the globe, performing and collaborating with established and developing talents that cross continents, languages and cultures. Dubbed as the "John Coltrane of hip hop", Vadim has become well respected as an innovator in a number of areas during his career, "a veteran presence in the DJ community as well as one of the foremost producers in too many communities to count, Vadim is never running out of ideas" (URB Magazine). He has been described as "one of the few artists creating genuinely new work in the hip hop field" and an artist "who cannot be ignored".

"Known for mad skillz, complete versatility and a winning smile, he is a true mixologist and is cutting edge across hip hop, soul, funk, grime, reggae, dub, and bass. We’ve been banging his mix albums since the mid 90’s. The guy is a legend" LSM 2012

In 1994, Vadim founded his own independent record label, Jazz Fudge.  The following year he was signed to Ninja Tune and promptly introduced to the world by John Peel and Gilles Peterson.  So begun Vadim’s adventure which has seen him tour across 77 countries, 6 continents and perform over 3000 times.

A prolific DJ & Producer, Vadim is an evolutionist in sound, constantly pushing boundaries and collaborating creating fresh, unique global beats and sounds, so to actually pinpoint exactly what Vadim sounds like is not so easy.  There are many producers that you can pin to simply tech house, glitch or reggae but Vadim connects quite a few dots which are forever expanding with time.  Whatever the genre, his sounds are rooted in percussive rhythms, big basslines, soulful and organically heartfelt flavours. From hip hop to house, electronic to reggae from Africa to the world whatever it’s called Vadim is here bump the party.

Vadim doesn’t come alone. He has produced for Al Green, Stevie Wonder, Wretch 32, Foreign Beggars, Prince, Aaron Jerome (SBTRKT),The Cure, Corine Bailey Ray, Bassnector and of course the long standing relationship with Fat Freddy’s drop with whom Vadim has collaborated with extensively remixing their back catalogue and being tour DJ.

With performances at some of the world’s most prestigious events from Sonar, Glastonbury, Big Chill, V fest, Fuji Rock, Roskilde, Exit, Vinarock, Notting Hill Carnival....to describe the man as an internationalist almost seems to sell him short.

Running his own record label, Jazz Fudge in 1994 before the advent of indie music... it hasn’t all been plain sailing, however, in 1999, the US broadcast commission (FCC) decided absurdly enough that a pro women empowerment record (your revolution) was too ‘crude’ for radio whilst allowing countless records that promoted negativity to be accepted. The decision ended up in court several years later under appeal with several leading Ivy league English professors coming to the defense of freedom of speech, freedom of expression and to argue the double standards of the ban and fine. Not content with taking the US broadcast authorities to court, In 2007. Vadim was diagnosed with a very rare eye cancer. Fortunately for us, it wasn’t his time as he had more music to make and more shows to play

Awards speak loudly and Vadim is a Latin Grammy nominee (2002 7N7C), BBC Channel 4 new music winner (2005 ONESELF), alongside winning many other prizes for best album artwork (Sony Awards 1999, 2005), International DJ Of The Year (Australia 2003), Mixcloud Mix Of The Year and DJ of the year (2010 and 2011).... An underground artist who has caught the attention of the corporate world too, producing music for Adidas, Red Bull, Bacardi, Absolut Vodka, Nokia, Sin City, Grand Theft Auto and MTV. 

15 solo albums, 5 mix CD's, 7 group albums, countless mix CD's and remixes to date... you can be sure of one thing, when Vadim first heard the phrase "Don’t sleep", he obviously took it literally!. It would be easy to sit back and rest on his laurels, but one look at Vadim's discography will show you that he is an innovator who revels in challenges, living on the frontline; creating beats of the future well before they have even been made into genres.

So, what does the future hold? Not content with being uber busy, Vadim has taken it upon himself to film and direct music video’s as well as having a very keen eye as a budding photographer. Music aside, there is even word of a possible pop up restaurant and bar. If the music is anything to go by, it will be very fine tasting indeed.

"Some men see things as they are and ask why others dream of things that never were and ask why not" Bernard Shaw

 

Mailing list